Lamborghini's New CEO Domenicali on Running Company

Domenicali, the CEO of Lamborghini, discusses his transition to the role, emphasizing the brand's stability and future growth. He highlights the importance of understanding the target market, engaging with customers, and maintaining Lamborghini's unique identity. The conversation covers technological innovations, such as turbochargers, and Domenicali's personal driving preferences. Special editions are used to reward loyal customers and introduce new technologies.

What is one of the main reasons Domenicali is excited about his role as CEO of Lamborghini?

• The chance to launch a new sports car

• The opportunity to stabilize the company's shareholding

• The privilege of leading a renowned brand

• The ability to work with a new team

According to Domenicali, what is a common characteristic of a typical Lamborghini driver?

• They are usually women

• They are young entrepreneurs

• They are mostly retired individuals

• They prefer electric cars

What is a significant concern for Lamborghini customers regarding the Aventador?

• The introduction of a hybrid engine

• The removal of the V12 engine

• The increase in production numbers

• The addition of more luxury features

What is Lamborghini's stance on turbocharging their vehicles?

• They have decided against it completely

• They are considering it due to regulations

• They will only turbocharge electric models

• They are fully committed to turbocharging all models

Which Lamborghini model does Domenicali personally prefer to drive?

• Urus

• Huracan Spider

• Aventador

• Centenario Spider

What is one purpose of Lamborghini's special edition cars?

• To test new technologies before mass production

• To increase the company's market share

• To reduce production costs

• To replace older models

How does Lamborghini view their special edition cars in terms of customer relationships?

• As a way to attract new customers

• As a reward for loyal customers

• As a method to clear old inventory

• As a strategy to compete with other brands