How The Pandemic Changed The Book Industry

BookTok, a TikTok genre focused on book recommendations, has significantly impacted the book industry, driving print book sales and reviving older titles. It gained traction during the pandemic, appealing mainly to young women with genres like romance and thrillers. Influencers like Kendra Keeter-Gray and authors such as Colleen Hoover have seen substantial success. BookTok's influence extends to bookstores, with partnerships like TikTok and Barnes & Noble. However, the industry still faces diversity challenges, with a need for more representation of authors of color.

What is BookTok primarily known for?

• Music reviews

• Travel vlogs

• Book recommendations and discussions

• Cooking tutorials

Which genre of books is most popular among BookTok users?

• Science fiction

• Biographies

• Thrillers and romance novels

• Historical fiction

How has BookTok affected authors like Colleen Hoover?

• Had no impact

• Boosted their presence on bestseller lists

• Made them less popular

• Decreased their book sales

What recent partnership did TikTok announce to enhance BookTok's influence?

• With local libraries

• With Google Books

• With Barnes & Noble

• With Amazon

What trend has been observed in the number of independent bookstores recently?

• A significant decrease

• No change

• A significant increase

• A slight decrease

What percentage of authors were found to be White in a New York Times analysis?

• 65%

• 75%

• 85%

• 95%

What is a major issue within the BookTok community and the book industry?

• Lack of thriller novels

• Too many new authors

• Overrepresentation of romance novels

• Lack of diversity