How I Grew a Sustainable Business

Jr. Morgan, owner of Morganic Roots Eco Firm, shares his journey in permaculture, emphasizing the importance of connecting with nature, urban permaculture projects, and overcoming challenges. He highlights the role of education and community in promoting sustainability and inspires others to explore opportunities in permaculture.

What is one of the main goals of permaculture in urban areas?

• To increase the number of skyscrapers

• To reduce the number of parks

• To improve urban landscape design

• To create more parking spaces

How does being in nature help the narrator?

• It causes stress and anxiety

• It makes him feel disconnected

• It helps him relax and connect to his higher self

• It makes him want to return to the city

What is a key feature of the urban permaculture project described?

• A concrete plaza

• A shopping mall

• A native garden pathway

• A large parking lot

What motivated the narrator to change his lifestyle?

• A wish to become a musician

• A need to travel the world

• A search for true happiness

• A desire to become a professional athlete

What was a significant challenge the narrator faced in his permaculture journey?

• Excessive government funding

• Too much support from the community

• Financial difficulties

• Lack of interest in permaculture

What approach did the narrator take to overcome financial challenges?

• He started a tech company

• He focused on traditional landscaping

• He opened a restaurant

• He began mowing and working on ornamental gardens

What is the narrator's perspective on education in permaculture?

• It is unnecessary for success

• It should be avoided

• It is a key solution to overcoming challenges

• It is only for experts

What does the narrator hope to inspire in people of color?

• To focus solely on music

• To pursue careers in permaculture

• To avoid nature

• To become famous athletes

What does the narrator emphasize about land ownership in permaculture?

• You must own a lot of land

• Land ownership is not necessary

• Only wealthy people can participate

• It is only for rural areas

What is the narrator's ultimate goal in spreading awareness about permaculture?

• To limit it to academic circles

• To keep it a secret

• To show it as a viable career path for everyone

• To make it a luxury hobby