Food Delivery in Flux

Food Delivery in Flux

Assessment

Interactive Video

Business

University

Hard

Created by

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The video discusses Grubhub's ownership changes, industry trends, and the impact of the pandemic on food delivery. It highlights Grubhub's marketing strategies, including a successful promotional campaign in New York. The video also covers Grubhub's corporate policies, such as their response to Roe v. Wade, and their approach to employee benefits. Additionally, it addresses challenges in the labor market, particularly in driver recruitment and retention, and touches on Grubhub's sustainability efforts and future goals.

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary goal of Just Eat Takeaway when acquiring Grubhub?

To reduce competition

To enter the European market

To accelerate growth

To diversify their portfolio

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the pandemic affect the food delivery industry according to the Grubhub CEO?

It decreased demand for online food delivery

It had no significant impact

It accelerated the shift from offline to online food delivery

It led to a decline in restaurant partnerships

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Grubhub's approach to creating a sustainable business model?

Focusing solely on increasing market share

Reducing delivery fees

Expanding internationally

Providing value for restaurants and ensuring long-term sustainability

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Grubhub's strategy to remain competitive against DoorDash and UberEats?

Offering the lowest prices

Acquiring smaller competitors

Expanding into new countries

Focusing on profitability and sustainability

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of Grubhub's 'free lunch' promotion in New York?

It was a net win with increased app downloads

It resulted in a net loss

It was a complete failure

It had no impact on the business

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Grubhub view mistakes made during promotional campaigns?

As insignificant events

As failures to be avoided at all costs

As opportunities to learn and improve

As reasons to stop promotions

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What policy did Grubhub implement in response to the Supreme Court's decision on Roe v. Wade?

Increased salaries for all employees

Remote work options

Expense reimbursement for out-of-state healthcare

Mandatory health check-ups

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