Bitesize Business English Lesson #27: Customer

The video tutorial explains the concept of a customer, highlighting different types such as loyal, satisfied, and regular customers. It emphasizes the importance of customer satisfaction and introduces the idiom 'the customer is always right' to stress the significance of keeping customers happy in business practices.

What defines a loyal customer?

• Someone who buys a product once

• A person who frequently changes brands

• An individual who consistently purchases the same brand

• A customer who is never satisfied

What is the main focus when dealing with satisfied customers?

• Ignoring their feedback

• Offering them discounts

• Encouraging them to try new products

• Ensuring they have everything they need

How are regular customers different from others?

• They frequently visit the business

• They visit once in a blue moon

• They are always dissatisfied

• They never return after one purchase

What does the phrase 'once in a blue moon' mean?

• Once every week

• Very frequently

• Once in a very long time

• Every day

Why is the phrase 'the customer is always right' important?

• It encourages businesses to argue with customers

• It allows businesses to ignore customer complaints

• It ensures businesses never disagree with customers

• It suggests customers are always wrong