What Steve Jobs Told Bob Iger Just Before Disney Bought Pixar

The transcript details the process of Disney's acquisition of Pixar, initiated by the CEO's vision to revitalize Disney Animation. The CEO faced challenges convincing the board and approached Steve Jobs with the idea. Despite Steve's health revelation, the acquisition proceeded, making Jobs a significant shareholder and board member, contributing his wisdom to Disney.

What was the primary reason for Disney's interest in acquiring Pixar?

• To expand into the technology sector

• To improve Disney Animation's performance

• To eliminate competition

• To diversify Disney's portfolio

How did Steve Jobs initially react to the idea of Disney acquiring Pixar?

• He was offended by the proposal

• He thought it was a crazy idea

• He was uninterested and declined immediately

• He was intrigued and wanted to discuss further

What significant personal information did Steve Jobs share with the Disney CEO before the acquisition announcement?

• He wanted to sell his shares in Pixar

• He was planning to retire

• He had a new business venture

• His cancer had returned

Why did the Disney CEO decide to proceed with the acquisition despite Steve Jobs' health revelation?

• The board insisted on proceeding

• Steve Jobs promised to stay involved

• There was no time to reconsider

• Steve Jobs was not crucial to the Pixar deal

What role did Steve Jobs take on after the acquisition of Pixar by Disney?

• CEO of Disney

• Head of Disney Animation

• Largest shareholder and board member of Disney

• Consultant for Disney