Marketing: Product, Price, Place, Promotion

The video tutorial introduces the 4 P's of marketing: product, price, place, and promotion, which form the foundation of a marketing plan. It explains how companies use these elements to develop a strategy, starting with a product, setting a price, determining the best distribution method, and finally promoting the product. The tutorial emphasizes the practical application of these concepts and prepares viewers for a deeper dive into each element, also known as the marketing mix.

Which of the following is NOT one of the 4 P's of marketing?

• Profit

• Product

• Price

• Place

What is the first step a company takes when applying the 4 P's?

• Promoting the product

• Choosing a place for distribution

• Developing a product

• Setting a price

What is another term used for 'place' in the 4 P's?

• Distribution

• Location

• Market

• Area

What is the final step in the 4 P's process?

• Setting a price

• Promoting the product

• Developing a product

• Choosing a place for distribution

What is another name for the 4 P's of marketing?

• Marketing Plan

• Marketing Mix

• Marketing Elements

• Marketing Strategy