Alex's Book: Case Studies in Courageous Communication Book

The video introduces a book titled 'Case Studies in Courageous Organizational Communication' by Alexander Lyon, published by Peter Lang. It is designed for both college students and professionals, featuring 31 case studies of well-known organizations, split between cautionary tales and success stories. The book includes organizations like NASA, Google, and Amazon. Viewers are encouraged to purchase the book via Amazon or Barnes and Noble, with search tips provided.

Who is the publisher of the book 'Case Studies in Courageous Organizational Communication'?

• Penguin Random House

• Peter Lang

• Simon & Schuster

• HarperCollins

How many case studies are included in the book?

• 35

• 31

• 25

• 20

Which of the following organizations is NOT mentioned in the book?

• Harvard University

• Massachusetts General Hospital

• Miami Dolphins

• NASA

Which of these companies is featured in the book as a case study?

• Apple

• Microsoft

• Google

• Facebook

Where can you search for the book to purchase it online?

• eBay

• Amazon

• Craigslist

• Etsy