Rose Farming in Dairy Country

Sarah and Jan, a mother-daughter team, have innovated in the flower industry by creating a unique business focused on edible flowers and rose petals. Despite initial skepticism from their community, they found success in the bridal market and expanded internationally. The COVID-19 pandemic forced them to adapt quickly, leading to a thriving business in edible flowers. Their journey highlights resilience, innovation, and the importance of family support.

What inspired Sarah Bloom to return to her family's flower business?

• Her love for the city life

• Her partner's encouragement

• A successful career as a ski instructor

• Missing her family and community

How did Sarah and Jan's business adapt during the COVID-19 pandemic?

• They closed the business temporarily

• They expanded their rose farm

• They started selling edible flowers

• They focused on online marketing

What was the initial reaction of the community to Sarah and Jan's idea of selling rose petals?

• They were supportive and excited

• They were skeptical and resistant

• They immediately placed large orders

• They thought it was a brilliant idea

What event helped Sarah and Jan gain significant exposure for their rose petal business?

• A collaboration with a famous chef

• A local farmers' market

• A feature in a gardening magazine

• Australia's largest bridal expo

What was the outcome of Sarah and Jan's participation in the bridal expo?

• They shifted focus back to cut flowers

• They received their first international order

• They faced more skepticism from the community

• They decided to close their business