Up Entertainment's Ingram Talks Meeting Content Needs

Up Entertainment's Ingram Talks Meeting Content Needs

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Wayground Content

FREE Resource

The video features a conversation with Melissa Ingraham, Senior VP at Up Entertainment, discussing her role and the mission of Aspire TV, which focuses on black cultural representation. The discussion covers Aspire TV's programming, partnerships, and the challenges of evolving media consumption. Melissa also shares her career journey from law to television.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Aspire TV as mentioned by Melissa Ingraham?

To provide entertainment for all age groups

To promote sports events

To focus on the black cultural experience

To showcase international films

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which show marked Aspire TV's entry into black lifestyle programming?

Side by Side

Just Angela

Urban Indie Film Block

Butter and Brown

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the challenges Aspire TV faces in the current media landscape?

Lack of content

Decline in viewership

Rapid changes in media consumption

Competition from radio channels

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What keeps Melissa Ingraham up at night regarding Aspire TV's future?

The need to hire more staff

The rapid changes in media consumption

The lack of funding

The competition from other networks

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Melissa Ingraham's initial career goal?

To become a broadcast journalist

To be an entertainment lawyer

To work in public relations

To be a television producer

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where did Melissa Ingraham complete her undergraduate education?

Spelman College

Howard University

Harvard University

Yale University

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Melissa Ingraham transition into her role at Aspire TV?

By pursuing a degree in media studies

By working with a boutique entertainment firm

By starting in a different law firm

Through a direct job offer