Up Entertainment's Ingram Talks Meeting Content Needs

The video features a conversation with Melissa Ingraham, Senior VP at Up Entertainment, discussing her role and the mission of Aspire TV, which focuses on black cultural representation. The discussion covers Aspire TV's programming, partnerships, and the challenges of evolving media consumption. Melissa also shares her career journey from law to television.

What is the primary focus of Aspire TV as mentioned by Melissa Ingraham?

• To provide entertainment for all age groups

• To promote sports events

• To focus on the black cultural experience

• To showcase international films

Which show marked Aspire TV's entry into black lifestyle programming?

• Side by Side

• Just Angela

• Urban Indie Film Block

• Butter and Brown

What is one of the challenges Aspire TV faces in the current media landscape?

• Lack of content

• Decline in viewership

• Rapid changes in media consumption

• Competition from radio channels

What keeps Melissa Ingraham up at night regarding Aspire TV's future?

• The need to hire more staff

• The rapid changes in media consumption

• The lack of funding

• The competition from other networks

What was Melissa Ingraham's initial career goal?

• To become a broadcast journalist

• To be an entertainment lawyer

• To work in public relations

• To be a television producer

Where did Melissa Ingraham complete her undergraduate education?

• Spelman College

• Howard University

• Harvard University

• Yale University

How did Melissa Ingraham transition into her role at Aspire TV?

• By pursuing a degree in media studies

• By working with a boutique entertainment firm

• By starting in a different law firm

• Through a direct job offer