Coca-Cola Needs to Adapt to Uncertain Environment, CEO Says

The video discusses the need for businesses to adapt quickly to the uncertainties of the pandemic, focusing on flexibility and agility. It covers the challenges of providing business guidance amidst lockdowns and the importance of visibility in business trends. The process of launching new products and adapting to market changes is highlighted, with examples like Topo Chico. The video also addresses voluntary redundancy schemes aimed at future growth, regional growth opportunities, and the impact of lockdowns on the European market, particularly Costa Coffee.

What is the key focus for businesses to handle uncertainty during the pandemic?

• Increasing production

• Maintaining flexibility and agility

• Reducing workforce

• Expanding globally

What is essential for reinstating business guidance according to the second section?

• Higher sales figures

• Increased marketing budget

• More product launches

• Predictability of business trends

How long did it take to launch Topo Chico hard Seltzer?

• One month

• Three months

• Six months

• Nine months

What is the company's approach to managing its workforce during the pandemic?

• Voluntary redundancy scheme

• Outsourcing jobs

• Mandatory layoffs

• Hiring freeze

Which markets are expected to contribute more to growth in the medium to long term?

• Developed markets

• Emerging markets

• Online markets

• Local markets

What impact have European lockdowns had on the hospitality sector?

• Increased sales

• Significant pressure

• Expansion opportunities

• No impact

What adaptation has Costa Coffee made to cope with restrictions?

• Adapted for digital ordering and delivery

• Increased dine-in options

• Closed all stores

• Reduced product range