Customer Acquisition
Interactive Video
•
Business
•
9th - 12th Grade
•
Hard
Wayground Content
FREE Resource
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7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of customer acquisition?
To increase brand awareness
To convert leads into customers
To reduce marketing costs
To improve employee satisfaction
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does customer acquisition differ from marketing?
Customer acquisition focuses on brand awareness, while marketing focuses on customer actions.
Customer acquisition is about converting leads, while marketing is about building brand awareness.
Marketing and customer acquisition are the same.
Marketing focuses on reducing costs, while customer acquisition focuses on increasing costs.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key component of a customer acquisition strategy?
Waiting for customers to find you
Creating a systematic cycle to attract and convert customers
Focusing solely on social media
Ignoring customer feedback
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which stage comes after a lead becomes a Marketing Qualified Lead (MQL)?
Visitor
Sales Qualified Lead (SQL)
Prospect
Customer
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should be considered when differentiating between customer journey stages?
The color of the website
The location of the business
The number of employees in the company
The budget and authority of the lead
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of a channel used to attract customers?
Product development
Customer service
Email marketing
SEO
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to test and adapt customer acquisition strategies?
Because marketing techniques never change
Because it is a legal requirement
To ensure long-term success and adaptability
To reduce the number of customers
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