The Rise, Fall and Future of Zenefits

The video discusses a software likened to TurboTax for small businesses, helping with health insurance, payroll, and more. The company experienced rapid growth but faced regulatory issues due to licensing problems. Despite fines and investigations, customers remain due to lack of alternatives. The video highlights the importance of planning for scaling in fast-growing companies.

What was the primary function of Zenefits as described in the video?

• To provide tax filing services for individuals

• To assist small businesses in selecting health insurance plans

• To manage social media accounts for companies

• To offer online shopping solutions

What was a major factor contributing to Zenefits' initial rapid growth?

• Its unique approach to disrupting the insurance industry

• Its focus on large corporations

• Its partnership with government agencies

• Its investment in physical retail stores

What regulatory issue did Zenefits face during its expansion?

• Involvement in a data breach

• Selling insurance without proper state licenses

• Misleading advertising practices

• Failure to pay taxes

How did Zenefits attempt to bypass the state-mandated training requirement?

• By offering bribes to state officials

• By hiring licensed professionals

• By outsourcing the training to another company

• By creating a Chrome extension to simulate course completion

What is a key lesson for companies from Zenefits' experience?

• The benefits of avoiding regulatory compliance

• The need to focus solely on profit

• The importance of having a scalable growth plan

• The advantage of expanding internationally first