Marketing - What is Brand Image?

The video tutorial emphasizes the importance of brand as a key asset in marketing. It explains brand image as the perception of a brand and its products, which can be positive or negative. The role of a spokesperson in shaping brand image is discussed, highlighting the need for careful selection. Additionally, the tutorial explores how a brand image can be associated with personality traits, making it relatable to consumers and aiding in building relationships.

What is often considered the most valuable asset of a company?

• Its product design

• Its customer service

• Its brand

• Its marketing strategy

How can brand image be described?

• The price of the product

• The overall perception of a brand

• The location of the company

• The color scheme of the brand

What can influence whether a brand image is positive or negative?

• The number of products

• The company's logo

• The brand's age

• Consumer opinions

What role does a spokesperson play in brand image?

• They design the product

• They convey an image to the brand

• They manage the company's finances

• They set the product price

How can a brand image be associated with personality traits?

• By creating a relatable brand image

• By associating the brand with a spokesperson

• By offering discounts

• By using a unique logo