Creating Advocacy: Going Above and Beyond to Grow Your Business

The video discusses the concept of advocacy in business, emphasizing the importance of creating customers who advocate for your business without being paid. It highlights the need to exceed customer expectations and adapt strategies based on industry differences. The video also stresses the importance of communicating business goals to leverage advocacy for exponential growth.

What did Peter Drucker believe was the purpose of a business?

• To maximize profits

• To create customers

• To innovate continuously

• To expand globally

What is a key characteristic of true advocacy?

• Having a large social media presence

• Offering discounts

• Exceeding customer expectations

• Providing free samples

How can businesses create advocates according to the video?

• By offering loyalty programs

• By surprising customers with exceptional service

• By reducing prices

• By advertising extensively

Why is it important to communicate your business goals to your advocates?

• To make them feel valued

• To increase your social media followers

• To help them find more customers for you

• To ensure they buy more products

What is the ultimate benefit of having advocates for your business?

• Increased brand awareness

• Exponential growth

• Higher profit margins

• Better customer feedback