Inside Twitter's Latest Play for NFL Games

The transcript discusses Facebook's withdrawal from bidding for NFL streaming rights, allowing Twitter to step in. This move is seen as beneficial for both the NFL and Twitter, despite the relatively low price of $10 million compared to traditional TV deals. The NFL aims to reach mobile users and millennials, while Twitter gains a foothold in sports broadcasting. The discussion also touches on Yahoo's previous NFL streaming experience and the potential for a long-term partnership between the NFL and Twitter.

What was the impact of Facebook backing out of the NFL streaming rights bid?

• It caused a decrease in NFL's viewership.

• It resulted in the NFL canceling the streaming rights.

• It opened the opportunity for Twitter to bid.

• It led to a higher bid from Amazon.

Why is the NFL's deal with Twitter considered beneficial for both parties?

• It limits the NFL's audience to only Twitter users.

• It increases the NFL's revenue significantly.

• It provides the NFL with a traditional TV platform.

• It allows Twitter to enter the broadcasting market.

What was a significant challenge faced by Yahoo when streaming an NFL game?

• Lack of advertising revenue.

• Technical issues during the stream.

• Low viewership numbers.

• Competition from other networks.

How is the NFL trying to engage millennial fans?

• By reducing ticket prices.

• By using social media and streaming platforms.

• By expanding into international markets.

• By offering free tickets to games.

What is the potential benefit of the NFL's partnership with Twitter?

• It will reduce the NFL's production costs.

• It will increase Twitter's user base significantly.

• It will replace traditional TV broadcasts.

• It will limit the NFL's audience to social media users.

What is a key feature of the Twitter streaming experience for NFL games?

• Games will be streamed without any commentary.

• Tweets will be displayed alongside the game stream.

• Games will be available only to Twitter subscribers.

• The stream will include exclusive player interviews.

What is the NFL's strategy in partnering with Twitter for streaming?

• To increase ticket sales for live games.

• To explore new digital platforms and audiences.

• To reduce the cost of broadcasting rights.

• To limit the games to a domestic audience.