How Retailers Stalk You Online

The video explores online tracking and advertising, comparing it to a shopping mall experience. It explains how cookies track user behavior to serve targeted ads and discusses the effectiveness of retargeting and social proof. The impact of online shopping on consumer habits is highlighted, along with tips to manage online spending and protect privacy.

What is the main concern raised in the introduction about online shopping?

• The high cost of online products

• The convenience of online shopping

• The tracking of user behavior across platforms

• The lack of product variety online

What is the primary function of cookies in online advertising?

• To track user activity and build profiles

• To enhance website security

• To improve website loading speed

• To store user passwords securely

How does retargeting increase the likelihood of a purchase?

• By offering discounts on first visits

• By following users online and reminding them of products

• By providing free shipping on all orders

• By displaying ads only during specific hours

What is 'social proof' in the context of online shopping?

• A feature to share purchases on social media

• A tool to compare prices across different websites

• A strategy to encourage users to follow others' actions

• A method to verify product authenticity

What is one suggested method to reduce online tracking?

• Using a single email for all online activities

• Regularly deleting cookies and browser history

• Saving credit card information for faster checkout

• Shopping only during sales events

Why is it recommended to set a spending limit for online shopping?

• To take advantage of seasonal discounts

• To ensure faster delivery times

• To receive more personalized ads

• To avoid overspending and encourage deliberate purchases

What is the main goal of e-tailers in promoting online shopping?

• To increase the variety of products available

• To make it a habitual part of daily life

• To reduce the number of physical stores

• To offer exclusive online-only deals