Pay Per Click

The video tutorial explains the importance of the Internet in marketing, focusing on managing web presence. It introduces Pay Per Click (PPC) as a cost-effective online advertising method where advertisers pay only when their ad is clicked. The tutorial details how PPC is commonly used in search engine ads, highlighting its efficiency in maximizing advertising budgets.

Why is managing web presence crucial for marketers today?

• Because it is a traditional marketing method.

• Because it reduces marketing costs.

• Because it is rooted in the Internet.

• Because it helps in offline marketing.

What is a key feature of Pay Per Click advertising?

• Advertisers pay a monthly fee.

• Advertisers pay for every impression.

• Advertisers pay only when the ad is clicked.

• Advertisers pay for every view.

What is another name for Pay Per Click?

• Cost Per View

• Cost Per Click

• Cost Per Impression

• Cost Per Action

In which type of ads is Pay Per Click commonly used?

• Print ads

• Television ads

• Search engine ads

• Radio ads

What is the main advantage of using Pay Per Click advertising?

• It requires no initial investment.

• It guarantees a high number of views.

• It is the most expensive advertising method.

• It is a very efficient way to maximize advertising budget.