What does a brand represent in business terms?
Bitesize Business English #13: Brand

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Business
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9th - 10th Grade
•
Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The company's financial status
Just a product
A company's entire identity
Only the company's logo
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT typically part of a company's brand?
Company's logo
Company's financial reports
Company's tone of voice
Company's colors
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does it mean for an advertising campaign to be 'on brand'?
It uses the company's financial data
It aligns with the company's look and feel
It targets a new audience
It introduces a new product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might a children's toy company avoid associating with alcohol?
It is not popular
It is not legal
It is not on brand
It is too expensive
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of the concluding section of the video?
To discuss financial strategies
To invite viewers to future sessions
To summarize the brand concept
To introduce a new product
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