Bitesize Business English #13: Brand

The video tutorial explains the concept of a brand in business, highlighting that it is more than just a product; it encompasses the entire identity of a company, including its colors, logo, actions, and tone of voice. The tutorial discusses how a brand should appeal to its target audience and maintain consistency in its messaging and appearance. It also covers the importance of being 'on brand' and provides examples of brand misalignment, such as a children's toy company associating with alcohol. The session concludes with an invitation to join future business English sessions.

What does a brand represent in business terms?

• The company's financial status

• Just a product

• A company's entire identity

• Only the company's logo

Which of the following is NOT typically part of a company's brand?

• Company's logo

• Company's financial reports

• Company's tone of voice

• Company's colors

What does it mean for an advertising campaign to be 'on brand'?

• It uses the company's financial data

• It aligns with the company's look and feel

• It targets a new audience

• It introduces a new product

Why might a children's toy company avoid associating with alcohol?

• It is not popular

• It is not legal

• It is not on brand

• It is too expensive

What is the purpose of the concluding section of the video?

• To discuss financial strategies

• To invite viewers to future sessions

• To summarize the brand concept

• To introduce a new product