Interview with Drew Neisser, Author of CMO's Periodic Table

The video features Drew Neisser discussing his book, 'The CMO Marketing Periodic Table,' which compiles insights from 64 marketing experts. Neisser shares his journey of interviewing CMOs to understand their strategies and challenges. He offers advice for entrepreneurs, emphasizing the importance of strategy and storytelling. Neisser also discusses the evolution of his agency, Renegade, and the concept of 'marketing as a service,' highlighting the value of giving to get in business. The video concludes with recommendations for marketers and entrepreneurs.

What is the main focus of Drew Neisser's book, the CMO Marketing Periodic Table?

• A history of marketing trends

• A guide to digital marketing

• Insights from 64 marketing experts

• A collection of marketing theories

What makes the CMO Marketing Periodic Table different from other marketing books?

• It focuses solely on digital marketing

• It provides a cookie-cutter approach

• It covers a wide range of marketing aspects

• It is written by a single author

How did Drew Neisser initially connect with marketing experts for his book?

• Through social media campaigns

• Through direct mail invitations

• By writing for FastCompany.com

• By hosting marketing workshops

What is Drew Neisser's advice for entrepreneurs starting in marketing?

• Invest heavily in advertising

• Concentrate on strategy and story

• Focus on a single marketing channel

• Hire a large marketing team

What strategy helped Renegade survive the economic downturn in 2008?

• Merging with a larger agency

• Cutting all marketing expenses

• Focusing solely on social media

• Expanding into new markets

What does the 'give to get' concept in marketing emphasize?

• Focusing on paid advertising

• Providing value to gain attention

• Building a large sales team

• Offering discounts to customers

Which company is highlighted as a great example of 'marketing as service'?

• Microsoft

• American Express

• Apple

• Google

What is a key benefit of content marketing according to Drew Neisser?

• It increases direct sales

• It builds trust and credibility

• It requires minimal effort

• It focuses on self-promotion

What is an example of living the brand, as mentioned in the interview?

• Creating viral advertisements

• Handing out products for free

• Sponsoring large events

• Engaging in random acts of kindness

What two elements are essential for entrepreneurs, according to Drew Neisser?

• Funding and resources

• Networking and partnerships

• Purpose and passion

• Innovation and technology