Treating Your Best Customers: The Key to Retention and Support

The video emphasizes the importance of identifying and treating best customers with special privileges to ensure their loyalty. It highlights examples from companies like Star Wars, United, and American Express, which create exclusive experiences for their top customers. The speaker urges businesses to focus on this strategy as it is beneficial and the right thing to do.

Why is it important to identify your best customers?

• To offer them discounts

• To ensure they don't leave

• To increase product prices

• To reduce marketing costs

What should you do once you know who your best customers are?

• Treat them like any other customer

• Ignore them

• Treat them as a special group

• Ask them for feedback

Which company is mentioned as providing special access privileges to its best customers?

• Google

• Microsoft

• Star Wars

• Apple

What is a benefit of having a black card with American Express?

• Free travel insurance

• Access to exclusive events

• Being recognized as a best customer

• Discounts on groceries

Why do businesses prioritize their best customers?

• To reduce employee numbers

• To increase their workload

• To avoid paying taxes

• Because it's the right thing to do