History of the Arch Deluxe

The video explores the failed launch of McDonald's Arch Deluxe, a burger aimed at adults. Despite a massive marketing budget, the campaign was confusing and did not resonate with the target audience. The Arch Deluxe was costly, bulky, and did not appeal to adults or children. McDonald's faced significant challenges in the 90s, losing customers to competitors. The Arch Deluxe's failure highlighted the importance of understanding market demographics and the risks of alienating core customers. Despite attempts to revive it, the Arch Deluxe remains a cautionary tale in marketing history.

What was the primary goal of McDonald's when introducing the Arch Deluxe?

• To appeal to children

• To attract adult customers

• To replace the Big Mac

• To introduce a vegetarian option

How much did McDonald's spend on developing the Arch Deluxe?

• $400 million

• $300 million

• $200 million

• $100 million

What was unique about the Arch Deluxe's secret sauce?

• It was made with truffle oil

• It included crunchy mustard seeds

• It contained honey

• It was a spicy chili sauce

What was the main issue with the marketing campaign for the Arch Deluxe?

• It was too focused on children

• It was confusing and inconsistent

• It was too expensive

• It was not advertised enough

Which celebrity was featured in the Arch Deluxe advertisements?

• Michael Jordan

• Jessica Biel

• Andrew Selvaggio

• Ronald McDonald

What was the projected sales target for the Arch Deluxe in its first year?

• $1 billion

• $750 million

• $2 billion

• $500 million

What was the outcome of the Arch Deluxe's financial performance?

• It fell short of expectations

• It was never released

• It met expectations

• It exceeded expectations

What was the price of the Arch Deluxe during the Campaign 55 promotion?

• $0.55

• $1.50

• $2.00

• $1.00

What was one of the reasons the Arch Deluxe failed to attract its target demographic?

• It was too spicy

• It was too bulky

• It was too cheap

• It was too small

What strategy did McDonald's adopt after the failure of the Arch Deluxe?

• Focusing on adult customers

• Expanding into new countries

• Introducing more vegetarian options

• Refocusing on children and family-friendly marketing