How The Small Donor Boom Drives Millions To Credit Card Processors

The video discusses the impact of the internet on donor behavior, highlighting the increase in small, frequent donations. It explains the rise in credit card processing fees due to these small transactions and how they affect political campaigns. The video also breaks down the various fees involved in online donations and emphasizes the importance of donor awareness regarding these costs. It suggests that donors can reduce fees by limiting the number of transactions.

How has the internet changed donor behavior according to the video?

• Donors prefer to give in cash.

• Donors have stopped giving online.

• Donors now give more frequently and in smaller amounts.

• Donors now give larger amounts less frequently.

What is one of the main financial challenges faced by political campaigns due to online donations?

• Rising credit card processing fees.

• Higher staff salaries.

• Decreased donor engagement.

• Increased advertising costs.

What happens to the percentage of a transaction as the transaction amount decreases?

• The percentage becomes zero.

• The percentage increases.

• The percentage remains the same.

• The percentage decreases.

Which of the following is NOT a type of fee mentioned in the video?

• Service fee.

• Interchange fee.

• Gateway fee.

• Discount fee.

What did the survey reveal about donor awareness of processing fees?

• No donors were aware of the fees.

• Half of the donors were unaware of the fees.

• Most donors were aware of the fees.

• All donors knew about the fees.