Cost Per Impression, CPI

The video tutorial discusses the challenges in marketing, particularly in reaching customers effectively and efficiently. It introduces the concept of Cost Per Impression (CPI) as a tool to measure advertising costs in terms of potential customer reach. The tutorial further explains how to calculate Cost Per Mille (CPM), which determines the cost to reach 1,000 viewers. These metrics help marketers understand the financial efficiency of their advertising efforts.

What is one of the main challenges mentioned in reaching customers?

• Finding the right advertising platform

• Managing customer feedback

• Knowing how effective and efficient the efforts are

• Creating engaging content

What does CPI stand for in advertising?

• Customer Purchase Intent

• Cost Per Impression

• Customer Potential Index

• Cost Per Interaction

How is Cost Per Impression (CPI) useful?

• It predicts future sales

• It tracks customer satisfaction

• It measures the cost of reaching potential customers

• It helps in designing better ads

What does CPM stand for?

• Cost Per Market

• Cost Per Minute

• Cost Per Message

• Cost Per Mille

What does CPM help determine?

• The effectiveness of a marketing strategy

• The cost to reach 1000 viewers

• The best time to post ads

• The number of clicks an ad receives