Animated GIFs Have Major Reach — And Television Is Capitalizing On It

The video discusses the widespread use and impact of GIFs in media, highlighting their role in extending the reach of live events like the Oscars and the Super Bowl. It covers the popularity of GIF platforms such as Tenor and Giphy, which handle billions of searches and views. The role of social media managers in curating and publishing GIFs in real-time is explored, with insights from Meg Lewis of Giphy. The video also touches on the advertising potential of GIFs, with organizations like the NFL leveraging them for brand engagement.

What is one reason why GIFs have become so popular in recent years?

• They require special software to view.

• They are only used in professional settings.

• They allow for quick expression of emotions.

• They are a new form of media.

Which platform is known for publishing over 7 billion GIFs a day?

• Tenor

• Giphy

• Instagram

• YouTube

What is a key factor in determining which GIFs perform well on platforms?

• The number of colors used in the GIF

• Understanding social audience preferences

• The time of day it is posted

• The length of the GIF

How do platforms like Giphy collaborate with live event partners?

• By only using pre-recorded content

• By cutting and publishing GIFs in real-time

• By creating GIFs after the event ends

• By limiting GIFs to promotional content

What is one benefit of using GIFs for organizations like the NFL?

• They are only used for internal communication.

• They increase brand visibility and reach.

• They limit audience engagement.

• They are expensive to produce.