LinkedIn's Roller Coaster Year

LinkedIn's Roller Coaster Year

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses LinkedIn's earnings report and the negative investor reaction despite not-so-bad numbers. It highlights management's confusion and product strategy issues. Despite these challenges, LinkedIn is seen as a unique and valuable long-term business with significant global potential, distinct from other social networks like Facebook.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial investor reaction to LinkedIn's earnings report?

Confused and uncertain

Positive and optimistic

Negative and unchanged

Neutral and indifferent

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major issue with LinkedIn's management during the conference call?

They were overly confident

They ignored investor questions

They sounded confused

They provided too much detail

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key reason for skepticism about LinkedIn's growth potential?

Over-reliance on traditional media

Failure to effectively use data

Lack of new product launches

Excessive focus on local markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes LinkedIn distinct from other social networks?

It focuses on casual social interactions

It is a platform for business networking

It is primarily used for entertainment

It offers free online courses

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is LinkedIn's position in the global social network landscape?

It is the most popular network for teenagers

It is the largest social network in Asia

It is the only global network besides Facebook

It is the only global network besides Twitter