Over $1B Expected Bets on the Super Bowl

The video discusses the strategy behind a Super Bowl ad campaign, emphasizing the goal of attracting new users to the platform with enticing odds and the involvement of Jennifer Coolidge as Lady Luck. The ad aims to highlight that with favorable odds, luck is unnecessary. The discussion also covers the importance of marketing spend during major events like the Super Bowl, the use of data to ensure effective spending, and the focus on building a sustainable business by acquiring customers early as new states legalize sports betting.

What is the main message conveyed by the Super Bowl ad featuring Jennifer Coolidge?

• Fandel offers a unique experience with great odds.

• Jennifer Coolidge is the new face of Fandel.

• Lady Luck is essential for winning.

• The ad is about a vacation giveaway.

How does the ad suggest viewers can participate in sports betting?

• By watching the Super Bowl.

• By joining a sports club.

• Through fantasy sports and other activities.

• By visiting a local casino.

What is the significance of the Super Bowl for Fandel's marketing strategy?

• It is a minor event in their marketing calendar.

• It is one of the biggest activation moments.

• It is used to test new marketing ideas.

• It is not part of their marketing strategy.

Why is Fandel focusing on getting customers onto the platform early?

• To offer them exclusive deals.

• To build a sustainable business long term.

• To increase their social media presence.

• To compete with other platforms.

What tools does Fandel use to ensure effective marketing spending?

• Customer feedback surveys.

• Traditional advertising methods.

• Data, science, and various tools.

• Social media analytics.