TED: 7 tools for building a business people trust | Marcos Aguiar

The video explores the concept of trust in business ecosystems, using the example of Hop Skip Drive to illustrate how trust can be built in seemingly untrustworthy situations. It discusses a study on trust's role in business success, identifying seven tools that successful ecosystems use to build trust. The video emphasizes the importance of designing for trust and highlights the need for a combination of digital and human elements to create bionic trust systems. It concludes by suggesting that these trust-building tools can be applied to various systems beyond business.

What is the primary type of trust that Hop Skip Drive relies on?

• Emotional trust

• Personal trust

• Systemic trust

• Relational trust

What is the speaker's profession, which influences their perspective on trust?

• Engineer

• Sociologist

• Economist

• Psychologist

Which of the following is NOT an example of a business ecosystem mentioned in the study?

• Care.com

• Amazon

• Facebook

• Google

What is the role of 'access' in building trust within ecosystems?

• To mediate disputes between users

• To ensure transparency in transactions

• To define who can join and be removed from the platform

• To provide financial incentives

Which tool involves formalizing relationships through agreements?

• Incentives

• Contracts

• Control

• Access

How do successful ecosystems use 'control' to build trust?

• By enforcing strict rules

• By providing gentle guidance

• By offering financial rewards

• By ensuring complete transparency

What is the purpose of 'intermediation' in trust-building?

• To act as a middleman in transactions

• To provide incentives for cooperation

• To enforce strict access policies

• To ensure transparency in user behavior

What is the average number of trust tools needed for a successful ecosystem?

• 3.6

• 5.0

• 7.0

• 2.5

What is a 'bionic trust system'?

• A system that is fully automated

• A system that uses only human interactions

• A system that combines digital and human elements

• A system that relies solely on digital tools

According to the speaker, where else can trust tools be applied beyond business?

• Exclusively in financial systems

• In schools, governments, and healthcare

• Only in social media platforms

• Only in technology