Big Data - George Washington University

Jim Chung and Sundray Sindal discuss their project's evolution, starting with location-based services and privacy concerns. After initial setbacks with privacy legislation and forensic accounting, they pivoted to focus on real-time analytics for the intelligence community and hedge funds, finding success by addressing their specific needs.

What was the initial focus of Jim Chung and Sundray Sindal's project?

• Creating a location-based service for consumer privacy

• Designing a new type of wearable technology

• Developing a new social media platform

• Building a mobile gaming app

Why did the team decide to pivot from their initial project focus?

• Potential partners rejected their idea

• They ran out of funding

• They wanted to explore new technology

• They received positive feedback from consumers

What was the main reason forensic accountants were not interested in the analytics technology?

• It lacked real-time capabilities

• The analytics were not admissible in court

• It was not user-friendly

• It was too expensive

Which groups found the real-time analytics technology valuable after the second pivot?

• Intelligence community and hedge fund analysts

• Retail businesses and marketers

• Healthcare providers and patients

• Educational institutions and researchers

What was a key takeaway from the team's experience with pivots?

• Relying solely on technology is the best strategy

• Engaging with potential users can reveal new opportunities

• Staying focused on the original idea is crucial

• Avoiding feedback from external sources is beneficial