How to Structure a Persuasive Speech (PART 1)

This video is the first in a four-part series on writing persuasive speeches. It contrasts persuasive and informative speeches, emphasizing the need to change listeners' minds or behaviors. The video outlines the structure of a persuasive speech, focusing on the problem-solution-benefits framework. Examples from commercials and professional settings illustrate this structure. The video concludes with a preview of upcoming topics in the series.

What is the primary goal of most professional presentations?

• To entertain the audience

• To confuse the audience

• To inform the audience

• To persuade the audience

What is a key difference between informative and persuasive speeches?

• Persuasive speeches have no structure

• Informative speeches are longer

• Persuasive speeches aim to change minds or behaviors

• Informative speeches use humor

What is the first step in the body of a persuasive speech?

• Introduction

• Solution

• Conclusion

• Problem

In the problem-solution-benefits model, what is another term for 'solution'?

• Visualization

• Plan

• Hook

• Need

How do advertisers use the problem-solution-benefits model?

• By telling a simple story

• By showing exaggerated scenarios

• By avoiding emotional appeal

• By creating complex narratives

What is the purpose of the benefits step in a persuasive speech?

• To conclude the speech

• To introduce the speaker

• To highlight the advantages of the solution

• To summarize the problem

In a persuasive speech, what should follow the benefits step?

• An unrelated anecdote

• A summary of the problem

• A call to action

• A detailed introduction

What is a 'clincher' in the context of a persuasive speech?

• A method to introduce the problem

• A way to start the speech

• A type of conclusion

• A technique to confuse the audience

What is the role of a call to action in a persuasive speech?

• To inform the audience

• To prompt the audience to take a specific step

• To entertain the audience

• To conclude the speech

What will be covered in the next parts of the series?

• How to write an informative speech

• Advanced storytelling techniques

• Different ways to organize a persuasive speech

• The history of public speaking