Marketing - What are Scanner Data

The video discusses the importance of data in marketing, focusing on scanner panel data. This data, collected from checkout scanners, provides insights into consumer behavior and co-purchasing patterns. It helps marketers design strategies by understanding what products are bought together and allows for comparisons across different consumer demographics and regions.

What is the primary function of scanner panel data?

• To record customer service interactions

• To analyze social media trends

• To monitor online shopping behavior

• To track consumer purchases through checkout scanners

How does scanner panel data contribute to understanding consumer behavior?

• By providing insights into social media usage

• By analyzing customer feedback

• By tracking purchases and generating big data

• By monitoring website traffic

What additional information does scanner panel data provide besides purchase details?

• It shows the time of purchase

• It records the store location

• It reveals co-purchasing patterns

• It tracks the payment method used

How can scanner panel data be used to compare different consumer groups?

• By tracking their online browsing history

• By monitoring their loyalty program participation

• By analyzing their social media profiles

• By comparing their purchase behaviors across regions and demographics

What is a significant benefit of using scanner panel data in marketing strategy?

• It provides real-time customer feedback

• It helps in designing targeted advertisements

• It allows for detailed demographic comparisons

• It tracks competitor pricing strategies