Tiffany's Woos Chinese Shoppers at Home Amid Trade War

Selena reports from Shanghai on Tiffany's largest brand exhibition, highlighting the company's heritage and its strategic focus on the Chinese market. Despite economic challenges like the US-China Trade War and currency fluctuations, Tiffany is committed to absorbing tariff costs to maintain its market position in China. The CEO discusses strategies to mitigate these impacts without raising prices, emphasizing the importance of China to their business plans.

What is the main focus of Tiffany's brand exhibition in Shanghai?

• Showcasing new technology

• Highlighting its historical heritage

• Promoting a new product line

• Focusing on environmental sustainability

What are some of the challenges Tiffany is facing according to the report?

• Decline in global demand for luxury goods

• Increased competition from local brands

• US-China Trade War and currency issues

• Rising labor costs

How is the weakening yuan affecting Tiffany?

• It is boosting their sales in China

• It is increasing their market share in Europe

• It is pressuring Chinese tourism to the US

• It is reducing their production costs

What approach is Tiffany taking to handle tariffs in mainland China?

• Relocating production to other countries

• Absorbing the cost and focusing on efficiencies

• Increasing product prices

• Reducing the quality of their products

What impact do the tariffs have on Tiffany's margins?

• A bit of a margin impact

• A slight positive impact

• A significant negative impact

• No impact at all