What is Macro-Marketing

The video discusses marketing, focusing on macro marketing, which views marketing as a societal system for resource allocation. It highlights how marketing influences the economy by determining who gets what resources. The function of macro marketing is need satisfaction, but it carries risks like uneven wealth distribution and social issues if not managed well. The video concludes by emphasizing the importance of efficient resource distribution for societal function.

What is the primary perspective of macro marketing?

• A strategy for local market expansion

• A societal system of resource allocation

• A method for increasing company profits

• A focus on individual consumer behavior

What is the main function of macro marketing?

• To reduce marketing costs

• To satisfy societal needs

• To increase brand awareness

• To enhance product features

How do marketers decide what needs to satisfy?

• By determining what to provide

• By analyzing consumer feedback

• By following industry trends

• By conducting surveys

What is a potential risk of macro marketing?

• Uneven distribution of wealth

• Higher advertising costs

• Decreased product quality

• Increased competition

What can result from inefficient macro marketing?

• Persistent social problems

• Improved health outcomes

• Higher economic growth

• Increased consumer satisfaction