How Brands Ruin Slang

The video explores the use of slang by brands and its impact on language. It defines slang as a form of communication that serves a social function, originating from subcultures and evolving over time. The video discusses how slang loses its authenticity when used by brands and highlights its role in informal settings. Slang helps solidify individual and group identities, providing a sense of community and belonging.

Why do brands often sound awkward when using slang in their marketing?

• Because they are not part of the groups that originated the slang.

• Because they use slang in formal settings.

• Because they use slang that is too new.

• Because they create the slang themselves.

What is the primary function of slang according to the transcript?

• To serve a syntactical function.

• To serve a social function.

• To replace standard language.

• To confuse outsiders.

How does slang typically originate?

• From academic institutions.

• From corporate marketing teams.

• From small groups or subcultures.

• From mainstream media.

Why do slang words often have short lifespans?

• Because they are quickly replaced by new slang.

• Because they are not understood by older generations.

• Because they are not used in formal settings.

• Because they are difficult to pronounce.

In what context is slang usually used?

• Formal presentations.

• Academic essays.

• Informal settings.

• Legal documents.

What is one reason brands use slang in their marketing?

• To sound more formal.

• To increase product prices.

• To connect with specific social groups.

• To confuse competitors.

How do social media subcultures use slang to their advantage?

• To increase their follower count.

• To bypass algorithmic censorship.

• To create viral content.

• To sell products online.