Giving Good Customer Service With Social Media - Desiree Martinez

The video recounts a family's road trip to the Henry Ford Museum, where a child becomes enamored with a Wiener Mobile toy. After accidentally ingesting the toy, the family experiences panic but receives excellent customer service from the museum, which replaces the toy. The video highlights the importance of social media engagement for businesses, emphasizing that prompt responses can enhance customer satisfaction and loyalty.

What unexpected event occurred during the family's road trip?

• They met a celebrity.

• They got lost.

• The son ate a toy.

• The car broke down.

How did the social media manager of the Henry Ford Museum respond to the narrator's message?

• Ignored the message.

• Sent a replacement toy.

• Offered a refund.

• Apologized but took no action.

What is one key benefit of engaging with customers on social media?

• It reduces business costs.

• It increases customer spending.

• It eliminates the need for a website.

• It guarantees positive reviews.

According to the narrator, what percentage of consumers expect a response to their social media complaints within an hour?

• 70%

• 60%

• 80%

• 50%

What is a potential consequence of leaving customer complaints unanswered on social media?

• Loss of business.

• Increased sales.

• More followers.

• Better brand image.