What are the Risks of Unethical Marketing

The video emphasizes the importance of ethical marketing for maintaining a positive image and avoiding serious risks such as reputational damage, legal penalties, and societal harm. It highlights how unethical practices can lead to fines, jail time, and a negative impact on society. Ethical marketing is essential for the success of both individuals and organizations.

Why is ethical behavior in marketing crucial for a company's image?

• It guarantees customer loyalty.

• It helps in increasing sales immediately.

• It ensures a positive reputation that is hard to rebuild once lost.

• It prevents the company from being sued.

What can be a consequence of false advertising?

• Improved brand image

• Higher market share

• Financial fines

• Increased customer trust

What extreme consequence might individuals face for persistent fraud in marketing?

• Jail time

• Mandatory training

• Community service

• Loss of business license

How can unethical marketing impact society?

• It can increase employment rates.

• It can improve public health.

• It can have a negative impact on society.

• It can lead to societal progress.

Why should organizations engage in ethical marketing?

• To increase short-term profits.

• To reduce marketing costs.

• To avoid negative consequences and ensure success.

• To comply with outdated regulations.