Behind the Scenes: Murdoch's National Geographic Makeover

The transcript discusses the evolution of National Geographic's TV network, highlighting its financial significance and cultural challenges. It details Fox's acquisition of National Geographic properties and the initial concerns about Rupert Murdoch's influence. However, under James Murdoch's leadership, the network shifted towards upscale programming, aiming to compete with premium networks like HBO. The transcript also covers the network's new strategies, including hiring Hollywood talent and producing scripted series, positioning it against competitors like Discovery, Netflix, and Amazon.

What was the main concern within National Geographic Society about their TV network's programming?

• It was not making enough money.

• It was too downmarket.

• It was too educational.

• It was too expensive to produce.

What significant change occurred in the fall regarding National Geographic's ownership?

• National Geographic was sold to Discovery.

• 21st Century Fox took over all consumer-facing properties.

• National Geographic launched a new magazine.

• The TV network was shut down.

How did the public initially react to 21st Century Fox's acquisition of National Geographic?

• They were indifferent.

• They were unaware of the change.

• They were excited about new content.

• They were shocked and concerned.

What was James Murdoch's role in the transformation of National Geographic?

• He opposed the acquisition.

• He aligned the society's values with his own.

• He reduced the budget for programming.

• He sold the TV network to another company.

Which new competitive set is National Geographic now running up against with its new programming strategy?

• Local TV channels

• Radio stations

• Premium TV networks like Netflix and HBO

• Traditional print media