How sound influences taste, exploring sonic seasoning

The video explores how sound affects taste, highlighting Professor Charles Spence's research on sonic seasoning. It explains how music can enhance or dull flavors, with specific examples like pairing Tchaikovsky with red wine to enhance bitterness. Loud noises, such as those on airplanes, can suppress salty and sweet tastes, but umami remains unaffected. The video encourages viewers to consider background music's impact on their dining experience.

What physical reaction is triggered when you see something sour?

• You feel hungry

• You pucker

• You smile

• Your mouth waters

Who is studying the effect of sound on taste?

• Dr. Sarah Brown

• Professor Charles Spence

• Dr. Emily White

• Professor John Doe

How can music influence the taste of food according to Professor Spence's research?

• By making the food smell different

• By enhancing or changing the perception of flavors

• By altering the temperature of the food

• By changing the color of the food

What is the term used by Professor Spence to describe the use of music to enhance flavor?

• Sound Savoring

• Audio Tasting

• Sonic Seasoning

• Musical Flavoring

Which taste is not affected by loud background noise?

• Bitter

• Umami

• Sweet

• Salty