Birchbox Founders' Discuss The Process of Founding and Scaling Up their Business

The video discusses the journey of Birchbox, an online subscription service founded by two business school students. It covers their inspiration, initial testing, beta launch, and strategies for scaling. The founders emphasize the importance of engaging with brands and customers, and how their business model adds value. They reflect on their entrepreneurial journey, highlighting the significance of passion and innovation in building a successful business.

What inspired the founders to start Birchbox?

• A beauty editor friend's product collection

• A successful beauty blog

• A family business in cosmetics

• A university project on marketing

What was the initial goal during the beta phase of Birchbox?

• To acquire 200 customers and 8 brands

• To develop a mobile app

• To launch a full-scale marketing campaign

• To expand internationally

How did Birchbox prove the value of their customers to brands?

• By charging customers $10 for the box

• By offering free samples

• By hosting exclusive brand events

• By providing detailed customer surveys

What was a key strategy for Birchbox to acquire more subscribers?

• Advertising on television

• Partnering with local beauty salons

• Collaborating with fashion magazines and beauty blogs

• Offering discounts on annual subscriptions

What approach did Birchbox take to change the behavior of beauty brands?

• Offering financial incentives

• Asking questions and seeking feedback

• Guaranteeing increased sales

• Providing free marketing services

What was the main reason the founders were passionate about Birchbox?

• The idea of surprise and delight in consumer products

• Their love for beauty products

• The potential for high financial returns

• Their background in the beauty industry

What was a significant challenge Birchbox faced in the beauty industry?

• Lack of brand interest

• Limited customer base

• Changing traditional sampling methods

• High production costs