Celsius Holdings CEO Touts Pepsi Deal

The transcript discusses Celsius's sales growth, challenges with rising input costs, and inflation. It highlights the company's strategic partnership with PepsiCo, which aims to expand their market reach and improve margins. The conversation also covers labor costs and hiring strategies to support growth. Overall, the focus is on navigating economic challenges while capitalizing on opportunities in the health and wellness sector.

What is the main focus of Celsius in the energy drink category?

• Affordable pricing

• High caffeine content

• Low sugar options

• Health and wellness

What has been a significant challenge for the beverage industry due to inflation?

• Shortage of raw materials

• High import costs for cans

• Decreased consumer demand

• Increased competition

How is Celsius planning to improve its margins?

• By increasing product prices

• By sourcing cans locally in the US

• By cutting labor costs

• By reducing marketing expenses

What percentage stake did PepsiCo take in Celsius?

• 5%

• 12%

• 10%

• 8.5%

What is a major opportunity for Celsius with the PepsiCo partnership?

• Entering the snack market

• Expanding in convenience stores

• Launching new flavors

• Reducing production costs

What is Celsius investing in with the $550 million from PepsiCo?

• New product development

• Coolers and vertical integration

• Employee training programs

• Marketing campaigns

What is a current challenge for Celsius in terms of labor?

• Remote work difficulties

• Lack of skilled workers

• Increased labor costs

• High turnover rates