How To Use SnapChat To Grow Your Business with Rhonda Greene

The video discusses how businesses, even those with limited marketing budgets, can leverage Snapchat lenses to promote their brand. Rhonda, an expert in Snapchat, explains the use of Lens Studio to create augmented reality filters. These lenses can be used for brand recognition and reaching niche audiences without needing a strong Snapchat presence. Examples include a concrete company using AR for practical applications. The video emphasizes the viral potential of lenses and how they can engage users through fun and functional features.

What is the primary tool mentioned for creating Snapchat lenses?

• Snap Studio

• Augment Studio

• Lens Studio

• Filter Maker

How do Snapchat lenses differ from Instagram filters?

• Instagram filters are more interactive.

• Snapchat lenses are only for videos.

• They are not different; both are augmented reality filters.

• Snapchat lenses require a subscription.

What is a key factor for a business to succeed with Snapchat lenses?

• Posting daily on Snapchat

• Creating fun or useful experiences

• Having a large marketing budget

• Using celebrity endorsements

What example is given to illustrate the use of augmented reality in a 'boring' business?

• A concrete company using measurement tools

• A bakery using cake filters

• A car dealership with virtual test drives

• A clothing store with virtual try-ons

What is a benefit of using Snapchat lenses without having a Snapchat presence?

• It requires less technical skill.

• It allows for free advertising.

• It guarantees viral success.

• It can be distributed across other platforms.

How can businesses encourage the viral spread of their Snapchat lenses?

• By creating a sense of FOMO

• By offering discounts for lens use

• By limiting lens availability

• By using paid promotions

What feature allows Snapchat lens users to easily share the lens with others?

• Lens Link

• Snap Code

• Try Lens Button

• Snap Share