Contextual Advertising

Advertising remains a powerful tool in marketing, even in the digital age. Contextual advertising is a key concept, involving ads related to the content and theme of a website, as well as the viewer's interests. This approach increases ad relevance and response, as it targets viewers already interested in related content.

How does the digital world affect the impact of advertising?

• It reduces the impact.

• It has no effect.

• It makes advertising obsolete.

• It increases the impact.

What is the main idea behind contextual advertising?

• Aligning ads with website content and viewer interests.

• Advertising only on social media platforms.

• Placing ads based on viewer's location.

• Using random ads on websites.

Which of the following is NOT a component of contextual advertising?

• Website content

• Ad budget

• Searches

• Viewer's interests

Why does contextual advertising improve ad response?

• Because it uses flashy graphics.

• Because it is cheaper.

• Because it targets uninterested viewers.

• Because it aligns with viewer interests.

What is a key benefit of contextual advertising?

• It increases ad relevance.

• It requires less data analysis.

• It allows for more ads per page.

• It reduces the cost of ads.