The 4 Ps of Marketing - What is Promotion

What is the primary goal of advertising in a promotion strategy?

• To inform, persuade, or remind customers about a product

• To increase the production cost

• To reduce the number of products available

• To create a negative image of competitors

Which of the following is a method used in publicity to enhance a company's image?

• Offering discounts

• Increasing product prices

• Sponsoring events

• Reducing advertising budget

What is a common tool used in sales promotion to encourage purchases?

• Coupons and discounts

• Product recalls

• Television commercials

• Press releases

In which industries is personal selling still a significant part of the promotion strategy?

• Fast food

• High-tech and medical products

• Automobile manufacturing

• Retail clothing

How has the role of personal selling changed with the advent of department stores?

• It has become more widespread

• It is now limited to specific situations

• It is no longer used

• It has replaced advertising