Types of Consumer Decisions

The video tutorial discusses the importance of understanding consumer decision-making for marketers. It outlines three types of consumer decisions: routinized response, limited problem solving, and extensive problem solving. Routinized response involves habitual purchases with minimal thought, limited problem solving requires more consideration and effort, and extensive problem solving involves thorough research and deliberation, often for new or expensive items. Understanding these decision types helps marketers tailor their strategies to better promote and sell products.

Why is it crucial for marketers to understand the types of decisions consumers make?

• To better understand how to sell and promote their products

• To increase the number of products available

• To reduce production costs

• To create more appealing advertisements

What characterizes a routinized response decision?

• It involves extensive research and comparison

• It requires consulting friends and experts

• It is a decision made for a new product

• It is a habitual purchase with minimal thought

Which of the following best describes limited problem solving?

• A decision made without any consideration

• A decision involving some thought and comparison

• A decision made for a routine purchase

• A decision requiring extensive research

What is a common scenario for extensive problem solving?

• Buying a low-cost item

• Purchasing a new or expensive item

• Making a quick purchase

• Buying a familiar product

How can understanding consumer decision types benefit marketers?

• By reducing the need for market research

• By enabling them to increase product prices

• By helping them understand how to effectively promote their products

• By allowing them to create more complex products