How Ben and Jerry Built Their Ice Cream Empire

The video explores the history of Ben and Jerry's, from its founding by Ben Cohen and Jerry Greenfield to its global success. It covers their early struggles, innovative marketing, and expansion into a $30 million enterprise. The video also highlights their legal battles with Haagen Dazs, cultural impact through music-inspired flavors, and political activism. Today, Ben and Jerry's continues to thrive under Unilever, maintaining its social mission and unique flavor offerings.

What was Ben Cohen's initial career aspiration before co-founding Ben & Jerry's?

• Doctor

• Potter

• Chef

• Teacher

What was the first location of Ben & Jerry's?

• A food truck

• A rented apartment

• A small bakery

• An old gas station

What unique marketing strategy did Ben & Jerry's use to compete with Haagen Dazs?

• Free delivery

• Celebrity endorsements

• Wholesome small-town imagery

• Discounted prices

How did Ben & Jerry's respond to Pillsbury's alleged anti-competitive practices?

• Launched a public campaign

• Filed a lawsuit

• Partnered with another company

• Offered discounts

Which flavor was inspired by a famous musician and became a hit for Ben & Jerry's?

• Bohemian Raspberry

• Fish Food

• Cherry Garcia

• Mint Chocolate Chance

What was the purpose of the Rainforest Crunch flavor?

• To promote environmental awareness

• To support local farmers

• To introduce a new ingredient

• To celebrate a music festival

In what year did Ben & Jerry's sell their company to Unilever?

• 1995

• 2010

• 2005

• 2000

What condition did Ben & Jerry's include in their sale to Unilever?

• A promise to keep all original flavors

• An independent board for social campaigns

• A fixed price for ice cream

• A guarantee of no layoffs

What is the purpose of Ben & Jerry's flavor graveyard?

• To store excess ice cream

• To host events

• To test new flavors

• To showcase discontinued flavors

What annual tradition did Ben & Jerry's start in 1979?

• Free Cone Day

• Customer Appreciation Week

• Ice Cream Festival

• Flavor of the Month