Understanding Behavioral Economics in Health Care

The video discusses Jon Corzine's car accident to highlight the gap between knowledge and behavior. It critiques the assumption of rational behavior in health decisions and introduces behavioral economics as a more effective approach. Concepts like present bias, regret, and social influence are explored to show how they affect health behavior. The video emphasizes using these predictable irrationalities to design better health interventions.

What was the surprising fact about Jon Corzine's car accident?

• He was driving the car.

• He was alone in the car.

• He was wearing a seat belt.

• He was not wearing a seat belt.

What is a common assumption about people's behavior when given information?

• They will become confused.

• They will change their behavior rationally.

• They will act irrationally.

• They will ignore it.

What does behavioral economics focus on?

• Predictable irrational behaviors

• Random decision-making

• Unpredictable emotions

• Perfect rationality

What is 'present bias'?

• Focusing on future outcomes

• Ignoring immediate rewards

• Prioritizing immediate outcomes over future ones

• Balancing present and future benefits

Why do people often overestimate small probabilities?

• They understand them perfectly.

• They ignore them completely.

• They feel the math emotionally.

• They can't calculate them.

How can regret be used to improve medication adherence?

• By punishing them for non-adherence

• By ignoring their behavior

• By informing them of missed rewards

• By rewarding patients for taking medication

What was the effect of etching a fly in urinals?

• It decreased usage.

• It had no effect.

• It confused users.

• It increased cleanliness.

What was the result of changing prescription defaults to generics?

• No change in prescriptions

• Increased brand-name prescriptions

• Decrease in all prescriptions

• Immediate increase in generic prescriptions

How did framing financial incentives as losses affect behavior?

• It confused participants.

• It had no effect.

• It decreased motivation.

• It increased goal achievement.

What is a powerful influencer of health behavior according to the transcript?

• Random rewards

• Financial incentives alone

• Social interactions

• Strict regulations