What was the primary method of market research before the 1940s?

Understanding Focus Groups in Market Research

Interactive Video
•
Business, Social Studies
•
9th - 12th Grade
•
Hard

Jackson Turner
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In-depth interviews
Focus groups
Quantitative analysis using sales figures and polls
Social media analysis
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who is credited with coining the term 'focus group'?
Robert Merton
Paul Lazarsfeld
Ernest Dichter
Sigmund Freud
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was one of the key findings from early focus groups regarding car purchases?
Children influenced the decision the most
Wives had more influence than husbands
The decision was mostly based on brand loyalty
Husbands had more influence than wives
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the typical number of participants in a focus group?
12 to 15
20 to 25
2 to 4
6 to 10
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a unique task participants might be asked to do in a focus group?
Write a detailed essay
Imagine brands as animals in a zoo
Create a marketing plan
Design a new product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one method used to observe focus groups without influencing participants?
Using a two-way mirror
Recording the session
Observing through a one-way mirror
Having participants fill out anonymous surveys
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is 'observer interference' in the context of focus groups?
Participants refusing to answer questions
Participants changing their behavior due to being observed
Observers interfering with the session
Technical issues during observation
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