Understanding Internet Memes and Campaigns

The video discusses the influence of web 2.0 and Reddit in shaping online trends, using the example of Greenpeace's campaign to name a whale 'Mister Splashy Pants.' The campaign gained massive support from the internet community, leading to a successful outcome. The video highlights the power of the internet as a level playing field and the importance of being genuine and open to losing control in online campaigns.

What is the primary function of Reddit as described in the video?

• A video streaming service

• An online shopping site

• A social news website

• A platform for personal blogs

What was Greenpeace's goal in their campaign against the Japanese government?

• To sell whale-themed merchandise

• To increase tourism in Japan

• To stop the whaling campaign

• To promote whale watching

Which name became popular in the Greenpeace whale naming poll?

• Mister Splashy Pants

• Ocean King

• Divine Power

• Immortal

How did the internet community react to the name 'Mister Splashy Pants'?

• They were indifferent

• They supported it enthusiastically

• They voted against it

• They ignored it

What was the outcome of the Greenpeace campaign after the meme went viral?

• The campaign failed

• The Japanese government continued whaling

• The whaling expedition was called off

• Greenpeace abandoned the campaign

What lesson did Greenpeace learn from the 'Mister Splashy Pants' campaign?

• To always control the narrative

• To avoid using the internet for campaigns

• To embrace losing control and humor

• To focus solely on serious names

What was a significant repercussion of the 'Mister Splashy Pants' meme?

• It caused a backlash against Greenpeace

• It resulted in a failed campaign

• It inspired a successful marketing campaign

• It led to a decline in internet memes

What does the video suggest about the nature of the internet?

• It is only for entertainment

• It is a controlled environment

• It is expensive to use

• It provides a level playing field

What is a key factor for success online according to the video?

• Avoiding collaboration

• Investing heavily in advertising

• Being genuine and open

• Maintaining strict control

What does the video imply about the cost of creating online content?

• It is only for large companies

• It is relatively low-cost

• It requires professional skills

• It is very expensive