Energy Conservation and Behavioral Science

The video discusses the importance of energy awareness and how behavioral science can influence energy consumption. It highlights a study where social pressure led to reduced energy use and introduces Opower, a company leveraging this insight to help people save energy. The video emphasizes the potential for significant energy savings through behavioral changes and calls for a shift in utility regulations to reward energy conservation.

What daily activity do people often neglect compared to checking emails or finances?

• Checking social media

• Reading the news

• Exercising

• Monitoring household energy use

What percentage of energy from coal is typically converted into light?

• 25%

• 75%

• 50%

• 10%

What was the most effective message in the behavioral science experiment?

• Neighbors' energy-saving actions

• Preventing blackouts

• Environmental benefits

• Saving $54 a month

What is the primary focus of the company Opower?

• Using behavioral science to save energy

• Building energy-efficient appliances

• Developing new energy sources

• Manufacturing solar panels

How much energy savings did Opower achieve in partnership with utilities?

• Two terawatt hours

• Three terawatt hours

• Four terawatt hours

• One terawatt hour

What is the estimated annual cost of wasted electricity in the U.S.?

• $50 billion

• $30 billion

• $20 billion

• $40 billion

What is the most overlooked resource for achieving a sustainable energy future?

• Solar panels

• Nuclear energy

• Behavioral science

• Wind turbines

What change is suggested for utility companies to encourage energy savings?

• Reward energy savings

• Subsidize coal usage

• Increase energy prices

• Reward energy wastage

What car model is mentioned as an example of combining material and behavioral science?

• Tesla Model S

• Toyota Prius

• Ford Focus

• Chevrolet Volt

What was Harriet's reaction upon learning about her energy usage compared to her neighbors?

• She was confused

• She was motivated to change

• She was indifferent

• She ignored it