Business Wars Nike vs. Adidas #5 - Rebound

Nike's slogan "​ (a)   " evokes the sense of anyone being able to "just do" whatever it is they find meaningful.

• Just Do It
• Let's Do This
• Let's Go

Match the logo with the company slogan.

a

b

c

d

Have it your way

Eat Fresh

Just Do It

I'm Lovin' It

How does a company slogan work for branding a company or product?

• It serves as an audible logo

• No one really knows

• It doesn't do anything for the brand

Nike has 30% of the sneaker consumers while Adidas has 6%. What is this percentage representative of?

• Market Share

• Marketing Budget

• Co-Branding Partnerships

Which College Football team left their Nike sponsorship to go with Adidas in 1997, essentially telling Nike that Adidas is a true competitor.

• 
• 
• 
• 

Ad, skip ahead to 15.30

• Sounds Good!

• Nah, I like commercials.

In the late 1990's Adidas has the trifecta of the sporting world with what 3 major names/teams in sports.

• Kobe Bryant

• Michael Jordan

• Notre Dame

• NY Yankees

What ethical responsibility if any does a company have for the manufacturing processes such as staffing, workload, work conditions... used in the making of their products?

• None

• Every part of the process of making a product reflects the company's vision, mission and values.

• It doesn't matter how it's made, it only matters how it sells.

• Ethics varies based on cultures and geography, as long as everyone is willing to do the work, it doesn't matter.

With Adidas' acquisition of Reebok as their ​ (a)   strategy, they not only acquired the NBA contract for exclusive apparel rights but they also increase their ​ ​ (b)   by owning the 2nd and 3rd largest athletic brands in the US.

• market share
• business acumen
• business rights
• mixed branding
• co-branding
• rebranding

Feel free to end this video here, no need to listen to to following ads.

• Nice!

• Nah, I want to hear about ZipRecruiter